Kinder Bueno: Music challenging game

Eric Yang, Ally Pong, Hazel Lee, Fish Fan

The Kinder Bueno chocolate brand launched an interactive music game in cinemas to connect with and drive sales among millennials in Taiwan.

Campaign details

Brand: Kinder BuenoBrand owner: FerreroLead agency: PHD TaiwanCountry: TaiwanIndustries: ConfectioneryMedia channels: Games & competitions, Outdoor, out-of-home, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Millennials' leisure time is dominated by watching movies, playing online games and listening to music. However, most millennials find it hard to enjoy all these activities at the same time – 'Have it all' has become an unachievable dream.

Kinder Bueno developed an engaging campaign to meet young people's desire to have it all.

The idea was based around taking good advantage...

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