KFC: Dipping Bucket

Chiara Caccia, Lavinia Garulli, Silvia Garagnani

KFC Italy, part of the KFC fast-food restaurant chain, despite a limited budget, succeeded in building the brand and increasing sales via its Dipping Bucket campaign which encouraged customers both on- and offline to share its great taste with whomever sat beside them.

Campaign details

Brand: KFC ItalyBrand owner: YUM!Lead agency: Isobar Communicatons ItalyContributing agencies: Simple AgencyCountry: ItalyIndustries: Restaurants & takeawaysMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

The Dipping Bucket campaign managed to make the most of a very small budget, delivering business results, thanks to the power of its creative idea and its multiplatform creative solutions. The Dip Loveinteractive video, round-shaped like a bucket, allowed KFC Italy to engage with its Italian audience in the most surprising and engaging ways,...

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