Just Eat: Just Amore

Food delivery brand Just Eat created an integrated campaign to boost online orders while celebrating love without prejudice during Milan Pride 2019.

Campaign details

Brand: Just EatBrand owner: Just EatLead agency: AKQAContributing agency: Human ArkMarket: ItalyIndustries: Restaurants & takeawaysMedia channels: Events & experiential, Merchandise & free gifts, Online video, Outdoor, out-of-home, Product sampling, Social mediaBudget: Up to 500k

Executive Summary

The Just Amore campaign celebrated love without prejudice through an integrated communication activity during Milan Pride 2019. Its goal was to tell a story of passion between pizza and pineapple, aiming to turn a polarising meal into a symbol and message: 'no match is a wrong match'....

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