Campaign details
Brand: Johnson's BabyBrand Owner: Johnson & Johnson Private LimitedLead Agency: DDB Mudra GroupContributing Agencies: SooperFlyCountry: IndiaIndustries: Baby careMedia Channels: Content marketing, Direct marketing, Events & experiential, Games & competitions, Online display, Online video, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
If you are the leader with more than three-quarters market share, but still find that a section of moms have started finding you less relevant and, hence, are prone to switching to the competition, what do you do?
Johnson's Baby...