Campaign details
Brand: Johnson & Johnson Consumer GroupBrand owner: Johnson & JohnsonLead agency: NugitCountry: GlobalIndustries: Toiletries & cosmeticsMedia channels: Websites & micrositesBudget: Up to 500k
Executive summary
Being a big multinational consumer company, Johnson & Johnson is no stranger to data. With its presence across multiple markets and brands, each with its own activations and marketing activities, the company handles a staggering amount of data daily. It also had a fragmented way of looking at the data – working with analytics and media agencies to analyse multiple...