JetBlue: Pie in the Sky

Airline and travel company JetBlue, created the world's first same-day transcontinental pizza delivery service to grow business on the West Coast of the US.

Campaign details

Brand: JetBlueBrand owner: JetBlueLead agency: MullenLowe USCountry: North AmericaIndustries: AirlinesMedia channels: Competitions & contests, Content marketing, Online video, Outdoor, out-of-home, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

JetBlue was well-known and loved in East-Coast markets but on the West Coast, it was a different story: a case of 'JetWho?', rather than JetBlue. Our ambition was to make JetBlue the 'first-choice' airline of those on the West Coast as well as on the East.

As New York's hometown...

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