Campaign details
Brand: JetBlueBrand owner: JetBlueLead agency: MullenLowe USCountry: North AmericaIndustries: AirlinesMedia channels: Competitions & contests, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
JetBlue, the US global airline and travel company, needed to become the ‘first choice’ airline during the key holiday travel season – the most difficult time of year to break through. Moreover, its budget was less than $400,000.
The only thing better than family time during the holidays are the little escapes from family time during...