Brand owner: Interac Association
Lead agency: Zulu Alpha Kilo
Contributing agencies: Media Experts, Gimlet Creative/Transmitter Media
Industries: Digital payments
Media channels: Online display, Online video, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Websites & microsites, Word of mouth, influencers
Budget: 500k - 1 million
Business has always been risky, especially for entrepreneurs: It's the high risk and return that motivates them to begin with. Business owners are hoping to be that one success story that overcomes all odds. Combined with the pressures of starting and setting up a business, it's hard to be the leader – the person responsible for making decisions.