Incredible India: From the Incredible in India to the Incredible in You

Siddhartha Dutt

Incredible India, the international tourism campaign maintained by its government, expanded tourist interest in India by predominantly targeting millennials from the US and UK.

Campaign details

Brand: Incredible IndiaBrand owner: The Ministry of Tourism, The Government of IndiaLead agency: McCann Worldgroup IndiaCountry: GlobalIndustries: Destinations and locationsMedia channels: Online video, Social media, TelevisionBudget:1 - 3 million...

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