IKEA's response to Balenciaga

IKEA, the housewares retail chain, used social media and PR to share a humorous message and engage with people around the world.

Campaign details

Brand: IKEABrand owner: IKEALead agency: ACNE, IKEA Creative HubCountry: GlobalIndustries: Furniture & furnishings retailMedia channels: Social media Budget: No budget

Executive summary

As an ongoing brief within the agency, IKEA wanted to communicate its values – that it is a company making the everyday better for people through what it calls 'democratic design'. It wanted consumers to know that, behind every product it creates, the everyday life of people is taken into consideration. Its viewpoint was "why should function, quality and design be a privilege for the...

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