IKEA's response to Balenciaga

IKEA, the housewares retail chain, used social media and PR to share a humorous message and engage with people around the world.

Campaign details

Brand: IKEABrand owner: IKEALead agency: ACNE, IKEA Creative HubCountry: GlobalIndustries: Furniture & furnishings retailMedia channels: Social media Budget: No budget

Executive summary

As an ongoing brief within the agency, IKEA...

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