IKEA's response to Balenciaga

Johan Bello, Rebecka Hoffmann

IKEA, the housewares retail chain, used social media and PR to share a humorous message and engage with people around the world.

Campaign details

Brand: IKEA Brand owner: IKEA Lead agency: ACNE, IKEA Creative Hub Country: Global Industries: Furniture & furnishings retail Media channels: Social media  Budget: No budget

Executive summary

As an ongoing brief within the agency, IKE

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