IKEA: Changing perceptions through immersive content

Sinead O’Connor, Orlagh Bailey

Furniture brand IKEA created a TV lifestyle programme to change perceptions of the brand and drive e-commerce in Ireland.

Campaign details

Brand: IKEABrand owner: IKEALead agency: Dentsu Aegis IrelandContributing agencies: Amplify, Vizeum, Social Centre of Excellence Dentsu AegisCountry: Irish RepublicIndustries: Furnishings & fittings retailMedia channels:Content marketing,...

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