Huggies: No Baby Unhugged

Michelle Lee

This case study shows how Huggies, the baby diapers brand, increased awareness and sales by developing 'hugging programs' across Canadian Hospitals.

Campaign details

Brand: HuggiesBrand Owner: Kimberly ClarkLead Agency: Ogilvy, MindshareContributing Agency: Veritas, BarrowsCountry: CanadaIndustries: Baby careMedia Channels:Content marketing, Mobile & apps, Online display, Online video, Product sampling,...

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