Campaign details
Brand: ShellBrand Owner: Shell Malaysia Trading Sdn. Bhd.Lead Agency: Ensemble WorldwideContributing Agencies: Edelman Public Relations Worldwide Sdn. Bhd., Mediacom Sdn. Bhd.Country: MalaysiaIndustries: Tyres, fuel, accessories, servicesMedia Channels: Online video, Public relations, Radio, Social media, Word of mouth, advocacyBudget: 0k
Executive Summary
In 2015, Shell Malaysia organised a charity drive by donating 1 sen for every litre of Shell fuel pumped on the 14th, 16th and 18thof July. But the brand did not have any budget or any local digital...