How Amazon earned the trust of Indian shoppers
Karan Anand, Sekhar Patnaik, Christy Kuruvilla
This case study shows how Amazon, the e-commerce brand, tapped into Indians' shopping quirks and developed a campaign aimed at showcasing its ability to meet all their special needs.
Campaign details
Brand: Amazon Brand Owner: Amazon IndiaLead Agency: Interactive Avenues Pvt. Ltd. Country: IndiaIndustries: Online retailMedia Channels: Online display, Online video, Social mediaBudget: 500k - 1 million
Executive Summary
India has a large...
