How Amazon earned the trust of Indian shoppers

This case study shows how Amazon, the e-commerce brand, tapped into Indians' shopping quirks and developed a campaign aimed at showcasing its ability to meet all their special needs.

Campaign details

Brand: Amazon Brand Owner: Amazon IndiaLead Agency: Interactive Avenues Pvt. Ltd. Country: IndiaIndustries: Online retailMedia Channels: Online display, Online video, Social mediaBudget: 500k - 1 million

Executive Summary

India has a large base of internet population and the e-commerce penetration in the country is expected to grow from 15% to 45% in the next few years. Also, the rate of new adapters coming into the e-commerce fold will be very high. For Amazon India to attain leadership in the sector, the brand had to be established...

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