Campaign details
Brand: HondaBrand owner: Honda Malaysia Sdn. Bhd.Lead agencies: Isobar Malaysia, Dentsu OneContributing agencies: Dentsu X Malaysia, eXpedio Design Sdn. Bhd., Restless Production Sdn. Bhd.Market: MalaysiaIndustries: SUVs, 4x4sMedia channels: Cinema, Events & experiential, Newspapers, Online video, Social media, TelevisionBudget: Up to 500k
Executive summary
Leveraging the power of metaphors, auto manufacturer Honda turned a shopping cart and aisle into a 'Honda SENSING test drive' with smart sensors and brakes, to explain how advanced safety technology can benefit drivers in rush-hour traffic. Essentially, we created...