Homepro: 7:1 Furniture Collection

HomePro, a home goods retail chain, developed a new furniture collection designed for the visually impaired Thai customers, as a way of enacting change in their lives rather than through a communications effort.

Campaign details

Brand: Homepro Brand owner: Homepro Lead agency: BBDO Bangkok Contributing agency: BBDO Bangkok Market: Thailand Industries: Home improvement retail Media channels: Events & experiential Budget: 500k - 1 million

Executive summary

HomePro is the biggest professional home solution retail chain in Thailand. HomePro's mission is for everyone to have a full living experience in their own home no matter who you are. We created the 7:1 furniture collection, a new type of furniture t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands