Hiroshima Tourism: Oyster Kanji Dictation Workbook

Japan's Hiroshima Prefecture created a school workbook to educate citizens about the region's local oysters, increase consumption and make them a local tourism asset.

Campaign details

Brand: Hiroshima Tourism Brand owner: Hiroshima Prefecture Lead agency: I&SBBDO Group, KOO-KI Contributing agencies: BBDO J WEST Country: Japan Industries: Destinations and locations Media channels: Content marketing, Public relations Bud Up to 500k

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