Heineken Credential: Chairman in 192 Countries

Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period.

Campaign details

Brand: Heineken Brand owner: Nigerian Breweries Limited Lead agency: Insight Publicis Country: Nigeria Industries: Beer & cider Media channels: Events & Experiential, Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Print, general-unspecified, Public relations, Radio & audio, Social media, Virtual & augmented reality, W 1 - 3 million

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