Gulf Lubricant Oil: Teaching the way they learn

Gulf Lubricants, a big player in the personal mobility segment of the Indian automotive industry, used virtual reality as an innovative tool to teach mechanics how to become successful salespeople.

Campaign details

Brand: Gulf Oil LubricantsBrand owner: The Hinduja GroupLead agency: DDB Mudra GroupCountry: IndiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Online video, Virtual & augmented realityBudget: Up to 500k

Executive summary

Gulf Lubricants was trailing in third position in the cluttered motorcycle oil market. Having operated in the market for years, it knew that mechanics can make or break your business. With one simple, tech-enabled intervention, Gulf Lubricants solved multiple real B2B problems. It used virtual reality as an innovative tool for salespeople, allowing for consistent messaging throughout...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands