Campaign details
Brand: Gulf Oil LubricantsBrand owner: The Hinduja GroupLead agency: DDB Mudra GroupCountry: IndiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Online video, Virtual & augmented realityBudget: Up to 500k
Executive summary
Gulf Lubricants was trailing in third position in the cluttered motorcycle oil market. Having operated in the market for years, it knew that mechanics can make or break your business. With one simple, tech-enabled intervention, Gulf Lubricants solved multiple real B2B problems. It used virtual reality as an innovative tool for salespeople, allowing for consistent messaging throughout...