Greenpeople: Water Measure

GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.

Campaign details

Brand: GreenpeopleBrand owner: Greenpeople JuicesAgency: Cheil BrazilMarket: BrazilIndustries: Fruit & vegetable juicesMedia channels: Packaging & design, Point-of-purchase, in-store, Product Sampling, Word of mouth, influencersBudget: No budget

Executive summary

For the 2019 World Water event, GreenPeople Juices launched a special edition collection of bottles in which the measurement was based not in litters or any other scale but in water waste.

The idea was to show to people how much water they waste on daily and simple activities — like 500ml when brushing your teeth for...

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