Greenpeople: Water Measure

Paula Queiroz, Claudio Lima

GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.

Campaign details

Brand: GreenpeopleBrand owner: Greenpeople JuicesAgency: Cheil BrazilMarket: BrazilIndustries: Fruit & vegetable juicesMedia channels: Packaging & design, Point-of-purchase, in-store, Product Sampling, Word of mouth, influencersBudget:No budget...

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