Greenpeople: Water Measure

Paula Queiroz, Claudio Lima

GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.

Campaign details

Brand: Greenpeople Brand owner: Greenpeople Juices Agency: Cheil Brazil Market: Brazil Industries: Fruit & vegetable juices Media channels: Packaging & design, Point-of-purchase, in-store, Product Sampling, Word of mouth, influencers Budget:No budget

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands