Campaign details

Brand: Google Search
Brand owner: Google Vietnam
Lead agency: Mullen Lowe Indonesia
Contributing agencies: Mullen Lowe Vietnam, Essence Global, Toaster
Country: Vietnam
Industries: Information technology
Media channels: Mobile & apps, Online display, Online video, Social media, Word of mouth, influencers
Budget: 1 - 3 million

Executive summary

This is a case study of how the world's biggest search engine became an integral part of the daily lives of Vietnamese football fans.

As the company's first and longest standing product, Google Search stands for 'answers made easy'. The brand exists to help users gain useful information as conveniently as possible. To deliver this purpose Google Search has been improving over the years – adding features such as the One Box which make the product more intuitive and user-friendly.