Brand: GoogleBrand owner: AlphabetLead agency: OMD Media Direction Russia, SLAVAContributing agencies: Digital BBDOCountry: Russian FederationIndustries: Information technologyMedia channels: Online videoBudget: Up to 500k
Google is one of the leading search engines on the Russian market. However, there is one area, namely community knowledge and understanding, where Russians favour Google's local competitor (Yandex). To strengthen its position in Russia, Google wanted to prove its local expertise.
The end of the year – the time when people tend to look back and draw conclusions...