Campaign details
Brand: Globe BusinessBrand owner: Globe Telecom, Inc.Agencies: Publics Jimenez Basic, Live PHMarket: PhilippinesIndustries: Telephone & internet servicesMedia channels: Events & experiential, Online video, Public relationsBudget: Up to 500k
Executive summary
Project Eagle 3.0: The Globe Business thematic campaign is the overall branding campaign of Globe Business, the enterprise arm of Globe Telecom. It details the insights, strategies, executions, results and learnings from mounting a purpose-driven approach for a telecommunications/service provider brand.
Market background and objectives
Globe Business has been a trusted name by corporations for...