Ford: Every Action Counts

Car manufacturer Ford used a data-driven marketing initiative to improve its consumer experience and smooth the path to purchase in Vietnam.

Campaign details

Brand: FordBrand owner: FordAgency: Mindshare VietnamCountry: VietnamIndustries: Automakers & marquesMedia channels: Online display, Programmatic display, Search marketingBudget: Up to 500k

Executive summary

Ford set out to improve its consumer experience through taking a consumer-centric approach to make the car-purchase journey less complex. As consumer demand was rising, so was the competition in Vietnam's car industry, making smarter use of data more crucial than ever.

A data-driven marketing initiative, led by regional strategic guidelines, was deployed in Vietnam from the start of 2019. In the first...

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