Flying Pig Marathon: Energy Broadcast System

Brian MacDonald

The Flying Pig Marathon, a race in Cincinnati, US, created a mobile app to make its race more social and attract more millennial runners.

Campaign details

Brand: Flying Pig MarathonBrand owner: Flying Pig MarathonLead agency: Barefoot ProximityCountry: United StatesIndustries: SportsMedia channels: Email marketing, Mobile & apps, Outdoor, out-of-home, Packaging & design, Print, Radio & audioBudget: Up to 500k

Executive summary

To combat the rise of fun runs, the Flying Pig Marathon needed to appeal to the Instagram generation.

Getting more millennials to participate would require fundamentally changing the experience to be more personal for both runners and spectators. We knew spectators lined the route because they knew someone; they knew their personal...

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