Campaign details
Brand: FleggaardBrand owner: FleggaardLead agency: UncleGreyCountry: DenmarkIndustries: Supermarkets & grocery storesMedia channels: Content marketing, Email marketing, Online display, Online video, Programmatic display, Public relations, Social media, Television, Video on demand Budget: 500k - 1 million
Executive summary
This case study shows how Fleggaard, a Danish chain of border supermarkets located in Germany, attracted a whole new audience by inviting Denmark's biggest snob across the border.
The border shopping market was stagnating, leaving it up to the market leader, Fleggaard, to change the market dynamics by attracting people who...