Fleggaard: Crossing the Line

Fleggaard, a Danish border supermarket chain located in Germany, attracted a new audience with a mockumentary starring one of Denmark's most entertaining fictional characters.

Campaign details

Brand: FleggaardBrand owner: FleggaardLead agency: UncleGreyCountry: DenmarkIndustries: Supermarkets & grocery storesMedia channels: Content marketing, Email marketing, Online display, Online video, Programmatic display, Public relations, Social media, Television, Video on demand Budget: 500k - 1 million

Executive summary

This case study shows how Fleggaard, a Danish chain of border supermarkets located in Germany, attracted a whole new audience by inviting Denmark's biggest snob across the border.

The border shopping market was stagnating, leaving it up to the market leader, Fleggaard, to change the market dynamics by attracting people who...

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