Fevicol: 60 Years

Fevicol the adhesives brand raised awareness of their 60th anniversary with a 90-second film in India.

Campaign details

Brand: FevicolBrand owner: PidiliteLead agencies: Madison Media, Ogilvy IndiaContributing agency: SchabangMarket: IndiaIndustries: SundriesMedia channels: Online display, Online video, Video on demandBudget: 500k - 1 million

Executive summary

Pidilite was the leading adhesive brand in India with offerings across formats of white glue, stick and gum. Fevicol was its iconic brand which had become synonymous with the adhesives category. Having been present in the market for over 60 years, Fevicol completed its diamond jubilee in India in 2019. It launched a 360-degree campaign to...

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