Ferrero Rocher: Everyday gifting campaign (Rocher X LINE Gift Shop)

This case study shows how Ferrero Rocher, the chocolate brand, successfully broke into the everyday chocolate gifting market in Taiwan by partnering with a messaging app and a chain of convenience stores.

Campaign details

Brand: Ferrero RocherBrand Owner: Ferrero RocherLead Agency: PHD TaiwanCountry: TaiwanIndustries: ConfectioneryMedia Channels: Social mediaBudget: Up to 500k

Executive Summary

Ferrero Rocher is the most famous chocolate brand in Taiwan, especially...

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