Campaign details
Brand: FANCLBrand owner: Fantastic Natural Cosmetics (Taiwan) LtdLead agency: Inspire AdvertisingContributing agencies: Innovate Films Production Co. LtdCountry: TaiwanIndustries: Skin care, sun protectionMedia channels: Competitions & contests, Online video, Social mediaBudget: Up to 500k
Executive summary
Skincare brands claim to support beauty, but most persist in using one of the greatest evils of skincare: preservatives. This was due to several reasons including cost, shelf life, and quality.
FANCL was not as well-known as many of its competitors and rarely created opportunities for brand interaction,...