Fair & Lovely: Beauty Hub

Mikhal Anindita, Putri Rachiemnys

Skincare brand Fair & Lovely (FAL) used content, TV and OOH ads to connect with women in rural Indonesia.

Campaign details

Brand: Fair & LovelyBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: IMX, TalaCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Competitions & contests, Content marketing, Events & experiential, Mobile & apps, Radio & Audio, Television. Voice, chatbots, Websites & micrositesBudget: 1- 3 million

Executive summary

Fair & Lovely (FAL), a facial skincare brand, wanted to grow penetration and engage with its target audience of females aged 15-25, from low economic classes – especially from secondary and rural cities in Indonesia that have limited digital access. It...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands