Campaign details
Brand: Fair & LovelyBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: IMX, TalaCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Competitions & contests, Content marketing, Events & experiential, Mobile & apps, Radio & Audio, Television. Voice, chatbots, Websites & micrositesBudget: 1- 3 million
Executive summary
Fair & Lovely (FAL), a facial skincare brand, wanted to grow penetration and engage with its target audience of females aged 15-25, from low economic classes – especially from secondary and rural cities in Indonesia that have limited digital access. It...