Campaign details
Brand: Eti Karam GurmeBrand owner: EtiLead agency: MG Media, KizlarSoruyorContributing agencies: Güzel SanatlarCountry: TurkeyIndustries: ConfectioneryMedia channels: Content marketing, Online display, Packaging & design, Word of mouth, influencersBudget: Up to 500k
Executive summary
Eti, the leading manufacturer of biscuits and chocolate in Turkey, makes a chocolate product called Karam Gurme whose motto is 'Pleasure Time'.
In order to consolidate the relationship between the product and pleasure in the minds of consumers and to embrace the 'pleasure moments' in their daily routine, package design was...