Campaign details
Brand: Estée LauderBrand owner: Estée Lauder CompaniesLead agency: Isobar Communicatons ItalyCountry: ItalyIndustries: Cosmetics, beauty aidsMedia channels: Social media, Word of mouth, influencersBudget: No budget
Executive summary
Double Wear is the best-selling make-up foundation in the Italian market. Like most of its competitors, Double Wear has a wide range of shades – from darker shades right through to brighter tints – in order to meet the needs of a greater number of women. Most of the brand's competitors simply launch new shades with a new model showing...