Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDLead agency: FP7 McCann DubaiContributing agencies: SnapchatCountry: United Arab EmiratesIndustries: BanksMedia channels: Mobile & apps, Outdoor, out-of-home, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
More than 85% of UAE nationals are active on Snapchat – 40% more active than expats. But no bank had focused on Snapchat as an engagement and acquisition channel, in a sustained manner.
So, when Emirates NBD was lagging behind with UAE nationals, it went where UAE nationals were active: Snapchat. With...