Campaign details
Brand: ElevitBrand Owner: BayerLead Agency: PHD ChinaContributing Agency: J. Walter ThomsponCountry: ChinaIndustries: Non-prescription, OTC productsMedia Channels: Content marketing, Online display, Online video, Programmatic display, Search marketing, Websites & micrositesBudget: Up to 500k
Executive Summary
In China, men are not allowed in the ultrasound rooms to see or hear their unborn baby. This exclusion creates a separation between the couple, where fathers feel they miss out on precious moments that they will never be able to regain.
'The First Hello' campaign was an opportunity...