Elevit: The First Hello

This case study shows how Elevit, a prenatal vitamin supplement brand, increased sales by finding a creative solution to regulatory obstacles in China.

Campaign details

Brand: ElevitBrand Owner: BayerLead Agency: PHD ChinaContributing Agency: J. Walter ThomsponCountry: ChinaIndustries: Non-prescription, OTC productsMedia Channels: Content marketing, Online display, Online video, Programmatic display, Search marketing, Websites & micrositesBudget: Up to 500k

Executive Summary

In China, men are not allowed in the ultrasound rooms to see or hear their unborn baby. This exclusion creates a separation between the couple, where fathers feel they miss out on precious moments that they will never be able to regain.

'The First Hello' campaign was an opportunity...

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