eBay: Real people make a real difference

E-commerce platform eBay used a social media campaign to achieve significant positive change in how it is perceived by US and UK youth.

Campaign details

Brand: eBayBrand owner: eBayLead agency: Interfuse Communications, a Ketchum agencyCountry: United Kingdom, United StatesIndustries: Online retailMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Online auction site eBay wanted to improve its perception and awareness among US and UK GenZennials (aged 16-28) in the crowded e-commerce marketplace, but sought how to do so. We learned that GenZennials view their purchasing habits as extensions of their positive moral compass.

We leaned into eBay's Global Impact CSR pillars (Opportunity for All, Circular Economy and eBay for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands