Dulux: Becoming a game changer in DIY e-commerce

Paint brand Dulux overhauled its SEO and product pages to grow sales in online DIY store OBI in Russia.

Campaign details

Brand: DuluxBrand owner: AkzoNobelLead agency: MediaComCountry: Russian FederationIndustries: Home improvementMedia channels: Search marketingBudget: No budget

Executive summary

Online sales is a new channel for the DIY category, and one that is much easier to grow for a brand. The initial goal was to capitalise on what seemed like a growing interest in the DIY category and find ways to make paint brand Dulux grow at a faster rate than our competitors.

One of the most popular scenarios when making an e-purchase is a visit to...

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