du: #PostWisely

This case study explains how UAE telecoms operator, du, used online ads to change people's behaviour on social media by warning them about oversharing.

Campaign details

Brand: du Brand Owner: Emirates Integrated Telecommunication Company Lead Agency: Starcom Contributing Agencies: Leo Burnett, MSLGroup Country: United Arab Emirates Industries: Telephone & internet services Media Channels: Cinema, Online video, Programmatic display, Search marketing, Social media, Television 500k - 1 million

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