Brand: Dove Skin Cleansing
Brand owner: Unilever Philippines
Lead agency: Mindshare Philippines
Contributing agencies: Mindshare Singapore
Industries: Skin care, sun protection
Media channels: Social media
Budget: Up to 500k
Dove Skin developed a first-in-class, data-driven campaign with segment identification and contextually relevant asset delivery to transform its current marketing efforts and make marketing that mattered.
The brand's challenge: to be relevant across the identified target market's passion points, ensuring efficiencies, to increase brand attribution and sales uplift in e-commerce.
Overall, the objective of this campaign was to leverage data to drive greater relevance and effectiveness to several segments, at scale, thereby increasing value for people (relevance) and business (sales).