Campaign details
Brand: Dove Skin CleansingBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agencies: Mindshare SingaporeCountry: PhilippinesIndustries: Skin care, sun protectionMedia channels: Social mediaBudget: Up to 500k
Executive summary
Dove Skin developed a first-in-class, data-driven campaign with segment identification and contextually relevant asset delivery to transform its current marketing efforts and make marketing that mattered.
The brand's challenge: to be relevant across the identified target market's passion points, ensuring efficiencies, to increase brand attribution and sales uplift in e-commerce.
Overall, the objective of this campaign was...