Dove: Re-framing the beauty debate in India

This case study describes how beauty brand Dove built a campaign around an old nursery rhyme to broaden the definition of beauty in the Indian market.

Campaign details

Brand: DoveBrand Owner: Hindustan Unilever LtdLead Agency: MindshareContributing Agencies: Culture MachineCountry: IndiaIndustries: Toiletries & cosmeticsMedia Channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Dove, globally,...