Dove Dermaseries: Identifying the Unidentified

Dove DermaSeries the skincare company identified its key audiences by combining lookalike and smart use of data modelling in Malaysia.

Campaign details

Brand: Dove DermaseriesBrand owner: UnileverAgency: MindshareMarket: MalaysiaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Programmatic display, Sales promotion, Voice, chatbotsBudget: Up to 500k

Executive summary

Dove...

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