Dodge Charger and Challenger: Crossing screens and driving sales

Dodge, the car manufacturer, used a cross-screen campaign to increase sales in the US.

Campaign details

Brand: DodgeBrand owner: FCALead agency: Cadreon, UMCountry: United StatesIndustries: Mid-size, large family carsMedia channels: Online display, Programmatic display, TelevisionBudget: 500k - 1 million

Executive summary

With the tremendous amount of content now available to the consumer, the traditional TV broadcast and cable model has become more and more fragmented due to emerging technologies. So, the question becomes: how does one effectively speak to a consumer in a way that is contextually relevant and ultimately drives revenue for a brand?

For carmaker Dodge, our teams built...

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