Campaign details
Brand: Deutsche TelekomBrand owner: Deutsche TelekomLead agency: Saatchi & Saatchi LondonContributing agencies: MediaCom Dusseldorf, Proud RobinsonCountry: GlobalIndustries: Telephone & internet servicesMedia channels: Games & competitions, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
Deutsche Telekom believes that 'Life is for sharing', and that new technology and ideas have the ability to transform everyone's lives for the better. Launched in 2016, Sea Hero Quest...