Campaign details

Brand: Deakin University Explore & DEB
Brand owner: Deakin University
Lead agency: Hardhat
Country: Australia
Industries: Educational, universities
Media channels: Content marketing, Social media, Websites & microsites
Budget: Up to 500k

Executive summary

Need Someone To Listen To You?

Between universities, other educational providers, career advisors, parents, extended family, friends, and everyone else who wants to influence year 11 and year 12 students in their future study and career decisions, students' ears are burning.

"Too much information!"

"Too much pressure!"

"Too little time!"

And all at a time with finals approaching, when their priorities are skewed towards studying more effectively. As well intended as all these advisors are (or are trying to be), the mass of information and conflicting voices do little to help students under pressure. Yes, they want help, but the first stage in providing help is to listen to them.