CSRA: Think Next. Now

CSRA, a US information technology company, used on- and offline media to position itself as the IT contractor of choice for the US government.

Campaign details

Brand: CSRA Inc.Brand owner: CSRA Inc.Lead agency: REQCountry: United StatesIndustries: Information technologyMedia channels: Content marketing, Direct marketing, Integrated, Online video, Outdoor, out-of home, Packaging & design, Social media, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

When CSCGov and SRA International – two major government service contractors – merged in 2015, the result was a new publicly traded IT company, CSRA, with an annual revenue of US$5.5bn and more than 18,000 employees. However, there was no brand beyond the new acronym, and...

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