Campaign details
Brand: CrocsBrand owner: Crocs Inc.Lead agency: R/GA Austin, McKinneyCountry: North AmericaIndustries: Clothing, apparelMedia channels: Social media, Word of mouth, influencersBudget: Up to 500k
Market background and objectives
A world leader in innovative, casual footwear, Crocs is a nearly 18-year-old brand with an iconic silhouette – the Classic Clog – known and loved by consumers around the world.
Crocs had become a global cultural phenomenon since its launch in the early 2000s but by 2017, the brand recognized an opportunity to re-connect the brand with consumers and...