Crocs: Snapchat Lens

Megan Mills, Charlotte Robertson, Melanie Mahaffey

Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.

Campaign details

Brand: CrocsBrand owner: Crocs Inc.Lead agency: R/GA Austin, McKinneyCountry: North AmericaIndustries: Clothing, apparelMedia channels: Social media, Word of mouth, influencersBudget: Up to 500k

Market background and objectives

A world leader in innovative, casual footwear, Crocs is a nearly 18-year-old brand with an iconic silhouette – the Classic Clog – known and loved by consumers around the world.

Crocs had become a global cultural phenomenon since its launch in the early 2000s but by 2017, the brand recognized an opportunity to re-connect the brand with consumers and...

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