Brand owner: Crocs Inc.
Lead agency: R/GA Austin, McKinney
Country: North America
Industries: Clothing, apparel
Media channels: Social media, Word of mouth, influencers
Budget: Up to 500k
Market background and objectives
A world leader in innovative, casual footwear, Crocs is a nearly 18-year-old brand with an iconic silhouette – the Classic Clog – known and loved by consumers around the world.
Crocs had become a global cultural phenomenon since its launch in the early 2000s but by 2017, the brand recognized an opportunity to re-connect the brand with consumers and built a global celebrity ambassador strategy, coupled with increased digital spend and timely social activations to establish Croc Nation – the brand's loyal and expanding following.