Crocs: Snapchat Lens

Megan Mills, Charlotte Robertson, Melanie Mahaffey

Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.

Campaign details

Brand: CrocsBrand owner: Crocs Inc.Lead agency: R/GA Austin, McKinneyCountry: North AmericaIndustries: Clothing, apparelMedia channels: Social media, Word of mouth, influencersBudget: Up to 500k

Market background and objectives

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