Crocs: Snapchat Lens

Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.

Campaign details

Brand: CrocsBrand owner: Crocs Inc.Lead agency: R/GA Austin, McKinneyCountry: North AmericaIndustries: Clothing, apparelMedia channels: Social media, Word of mouth, influencersBudget: Up to 500k

Market background and objectives

A world leader...