Campaign details
Brand: Selecta CornettoBrand owner: Unilever RFMLead agency: Mindshare PhilippinesContributing agencies: 1DMG, Spark ItCountry: PhilippinesIndustries: ConfectioneryMedia channels: Online video, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
Cornetto Philippines has built equity around kilig – joy and romance – meaning that Valentine's was the perfect season for the brand to activate. The challenge was for Cornetto to rise above the clutter during this time (which was filled with competing brands, especially FMCG) with the aim of being relevant through using the right...