Campaign details

Brand: Connect
Brand owner: Connect
Lead agency: TBWA\RAAD
Country: Lebanon
Industries: Telephone & internet services
Media channels: Online video, Social media
Budget: Up to 500k

Executive summary

In 2017, Connect launched the Slow Trends campaign addressing the world’s slowest internet in the face of a duopoly of telecommunications companies. It was one of Lebanon’s most iconic and effective campaigns ever. It became our benchmark, and in 2018 we were forced to replicate unprecedented success to achieve even more unprecedented success.

Cue Slow Face, a content campaign about an epidemic targeting internet users. And although we failed in replicating the same success, we succeeded in other ways. The campaign almost doubled sales and market share for the brand.

Market background and objectives

A famous launch